(2014-10-30) — Lines formed around the block at Apple Stores nationwide today after the Cupertino, California, tech firm announced its “gayest CEO ever.”

“It’s the most personal announcement Apple has ever made, even more personal than the Apple Watch,” said CEO Tim Cook, who refused to take media questions because he “needs some time off to re-energize.”

Apple design chief Jony Ive said, “This is huge. We’re now the only major device maker with a CEO that’s both unbelievably thin, and unbelievably gay — and yet so intimate and personal.”

Rumors have percolated for months but the news set off a frenzy on technology blogs and Apple fan forums.

“I can’t wait!” said one eager Apple customer, from his sleeping bag on the sidewalk outside of the Apple Store on Fifth Avenue in New York. “I’m not sure what this is all about, but it’s Apple — so you know it’s going to be unbelievable.”

Store personnel initially tried to persuade the crowd that “there’s nothing to see here,” but eventually gave up and began taking reservations.

A spokesman for rival Samsung said the Korean tech firm’s CEO is “actually gayer than Apple’s, and has been for years.”