(2003-03-12) — After receiving a warm reception from customers to its software which blocks internet pop-up ads, AOL Time Warner announced today that its TV networks and magazines will now come with ad-blocking hardware.
All Time Warner Cable customers will receive TiVo-like set-top boxes which will fast forward through all commercials. And subscribers to the company’s family of magazines will receive a small pair of scissors with which they can trim out display ads.
As a result of these changes, all advertisers have cancelled their contracts with AOL Time Warner, and the price of monthly AOL service is now $459, basic cable is $879 and a subscription to Time magazine is $349 per year.
In after-hours trading last night, AOL stock was used to clean up coffee spills.
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AOL Time Warner to Block TV and Mag Ads
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