West Nile Tourism Board Launches PR Push
(2002-08-24) — The West Nile Tourism Promotion Board announced today that it will launch a major public relations campaign. Billboards, broadcast commercials, web banners and news releases will all carry the message: “Visit World Famous West Nile.”
A spokesman for the agency which won the account said, “When life hands you a lemon…make lemonade. When life decides to name a deadly blood-born virus after you…well, just remember there’s no such thing as bad P.R.. A few months or years from now, everyone will still remember West Nile, but they’ll forget the reason.”
