May 10, 2005
New York Times Unveils Ecojournalism Initiative by Scott Ott (2005-05-10) -- In the same week that General Electric announced its Ecomagination campaign aimed at reducing pollutants from GE products and facilities, The New York Times today said it would launch its own green initiative dubbed 'Ecojournalism'. While today marks the public launch of 'Ecojournalism', a spokesman for the Times said the paper had quietly begun rolling out the program during the past several years. Among the earth-friendly practices at the New York Times:
"Since the rest of the nation's newspapers traditionally follow the Times' lead," the unnamed spokesman said, "the impact of Ecojournalism [pronounced 'echo-journalism'] measures should be significant, allowing humans perhaps an additional five years of life on earth before global warming snuffs us out." Donate | More Satire | Printer-Friendly | |
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