(2003-08-05) — The National Basketball Association announced today that it will refuse to accept any “dirty Kobe money” it may receive from the increased interest generated by Kobe Bryant’s sexual assault case.
NBA Commissioner David Stern made the announcement after Dallas Maverick’s owner Mark Cuban said, “From a business perspective, it’s great for the NBA. It’s reality television, people love train wreck television and you hate to admit it, but that is the truth, that’s the reality today.”
Commissioner Stern said that any increase in ticket or merchandise sales due to media coverage of the Lakers star’s case will be donated to charity.
“The idea that we would profit from buzz generated by alleged criminal activity is abhorrent to the NBA,” said Mr. Stern. “Our reputation as a clean sport that provides positive role models for youngsters must continue unsullied. We will not allow one lone adulterer to ruin the pristine record of NBA players.”

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