(2005-05-10) — In the same week that General Electric announced its Ecomagination campaign aimed at reducing pollutants from GE products and facilities, The New York Times today said it would launch its own green initiative dubbed ‘Ecojournalism’.

While today marks the public launch of ‘Ecojournalism’, a spokesman for the Times said the paper had quietly begun rolling out the program during the past several years.

Among the earth-friendly practices at the New York Times:

• Reducing journalistic credibility to make substantial cuts in circulation, resulting in conservation of tons of newsprint paper.

• Reporting more stories without leaving New York, even when news happens in other states or countries, to reduce the Times’ role in producing jet airliner emissions.
• Reporting critically on President Bush’s plan to open a small portion of the Alaska National Wildlife Refuge (ANWR) to oil drilling, thereby helping America maintain its dependence on Saudi oil, which keeps prices high, discouraging fuel combustion and thus reducing pollutants
• Refusing to ‘burn bridges’ with unnamed sources by disclosing their names to law enforcement officials. While the amount of emissions from bridge burning has not been measured scientifically, any reduction in burning must benefit the environment.

“Since the rest of the nation’s newspapers traditionally follow the Times’ lead,” the unnamed spokesman said, “the impact of Ecojournalism [pronounced 'echo-journalism'] measures should be significant, allowing humans perhaps an additional five years of life on earth before global warming snuffs us out.”

Post This to Your Facebook