(2002-08-24) -- The West Nile Tourism Promotion Board announced today that it will launch a major public relations campaign. Billboards, broadcast commercials, web banners and news releases will all carry the message: "Visit World Famous West Nile."
A spokesman for the agency which won the account said, "When life hands you a lemon...make lemonade. When life decides to name a deadly blood-born virus after you...well, just remember there's no such thing as bad P.R.. A few months or years from now, everyone will still remember West Nile, but they'll forget the reason."
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