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August 26, 2004
Krispy Kreme Fights Falling Profits with Atkins Donuts
by Scott Ott

(2004-08-25) -- Executives at Krispy Kreme today announced they would fight plunging profits with a new line of Atkins-friendly donuts.

Krispy Kreme has been hammered in recent months by the wave of low-carbohydrate diets which have converted legions of Americans from obese couch potatos into sleek, health enthusiasts.

The new low-carb Krispy Kreme donuts are made "mostly of lean meat, tripe and other mouth-watering meat byproducts," according to a company spokesman.

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